In the Air
Description: This ad by Toyota highlights the 2017 RAV4. The location is a beach, by the ocean. Many people gathered around the car looking like they are having a good time. They are wearing white shirts with splashes of color. In the air is smoke pockets of different bright colors. This ad received the Creative Campaign of the Year, Bronze Award and the 3AF Award in 2017.
Appeal/Technique: This ad is to make the car seem exciting and adventurous.
Objectives: The objective is to sell the 2017 Toyota RAV4 Platinum.
Target Market: I would say the target market is young to middle age adults.
Action: The action the ad is wanting the viewer to take is to think about their passions and adventure and picture using the 2017 Toyota RAV4 Platinum to achieve it.
Value Proposition: The value proposition of the 2017 Toyota RAV4 Platinum is that it includes sophisticated styling, high-capacity cargo space, and standard Toyota Safety Sense.
Description: This ad displays outlines of different animals. The animals reflect an example of a food chain in the Artic. The largest outline is the Toyota Land Cruiser. The words “Be top of the Food Chain” is displayed on the upper left corner. This add received the Clio Award in 2007.
Appeal/Technique: The appeal of this ad is that the Toyota Land Cruiser is superior.
Objectives: The objective is to sell Toyota Land Cruisers
Target Market: The target market is individuals that drive and have a passion for adventure or being superior.
Action: The action the ad wants the viewer to take is to purchase a Toyota Land Cruiser.
Value Proposition: The value proposition of the Toyota Land Cruiser is that it is “on top of the Food Chain”. This makes the product stand out as superior.
Take On Car Hassles
Description: This ad highlights the Nissan Leaf. It is an all electric car. The ad includes the phrase “Take On car hassles.” This ad won the Media Partner of the Year and 3AF Award in 2017.
Appeal/Technique: This ad makes viewer feel accomplished. Using innovation to simplify common issues.
Objectives: The objective of this ad is to persuade viewers to purchase the Nissan Leaf electric car.
Target Market: The target market is people that like innovation. People that drive and what to simplify fueling their vehicle by changing to electric.
Action: The action the ad is wanting viewers to take is to visit the Nissan Leaf website to learn more.
Value Proposition: The value proposition of the Nissan Leaf is that it is all electric.
Description: This ad is for the NoFilterNeha audio show. The ad is highlighting Farah Khan as the speaker and Gets Saucy, indicating she has juicy gossip/stories to share. At the bottom of the add is Brought to you by Nissan, innovation that excites. This ad won the Media Partner of the Year and the 3AF Award in 2017.
Appeal/Technique: This ad uses a beautiful young girl to catch the attention of the viewer as well as the famous Farah Khan. The ad is also using the phrase Gets Saucy on #NoFilterNeha to catch attention and curiosity.
Objectives: The objectives of the ad is to catch viewers attention and add in Nissan as a contributor.
Target Market: The target market would be individuals curious about the audio show, Farah Khan, “Gets Saucy” being gossip or stories.
Action: The Action the ad wants viewers to take is to click the ad to learn more and use their curiosity to highlight the Nissan Leaf.
Value Proposition: I think the value proposition of this ad is to connect with viewers and share information.
In the Air – Banner
Description: The ad is for the 2017 Toyota RAV4. The background looks like an outdoor concern, crowd of people enjoying the concert, and smokes of bright colors going into the sky. This ad won the Creative Campaign of the Year, Bronze Award and the 3AF Award in 2017.
Appeal/Technique: The appeal of this ad is excitement. Having fun at a concert.
Objectives: The objective is to interest viewers so they will click Learn More. Less Browsing, More Dancing to encourage viewers to learn more now.
Target Market: The target market is young adults or social people, those that like concerts or parties.
Action: The action the ad wants viewers to take is to select Learn More so they can continue to inform about the Toyota RAV4.
Value Proposition: The value proposition of the Toyota RAV4 is to “Go Places”. Outgoing and social individuals will want to learn more about the Toyota RAV4.