Marketing Analysis – Outdoor Ads

Without Teachers

Description: This ad placement is on a billboard. The picture is ruled paper with the words Without Teachers, We Would All be Dum. Happy Teacher Appreciation Week! This ad by Adams + Fairway won the Bronze Award and the Obie Award in 2017

Appeal/Technique: The ad is using humor to get the viewers attention by misspelling dumb as DUM. The realty of how important teachers are.

Objectives: The objective of the ad is to encourage viewers to seek out to thank a teacher and make them aware of the importance of teachers.

Target Market: The target market is anyone that can read the sign.

Action: The action the ad is wanting the viewer to take is to be aware of teacher appreciation week.

Value Proposition: The value proposition of this ad is the result of teacher a works and the fundamentals of reading and writing.

Capture Summer

Description: This ad by The Beacon and Kohler Communications looks like a big jar laying on its side. In the jar is Capture Summer in Kohler with lighting bugs. Along the bottom of the billboard is the website DESTINATIONKOHLER.COM and EXIT 126. At night the bugs light up. This ad received the Bronze Award and the Obie Award in 2017.

Appeal/Technique: I think the appeal of this ad is to awe the viewers. The way the jar is larger than the billboard and the lighting bugs light up as well as the detail of the jar and bugs.

Objective: The objective of the ad is to interest the viewers into visiting DESTINATIONKOHLER.COM or taking EXIT 126 to learn more.

Target Market: People who like the outdoors and looking for a summer getaway.

Action: The action the ad is wanting the viewer to take is to visit DESTINATIONKOHLER.COM or taking EXIT 126.

Value Proposition: The value proposition of this product/service is a way to spend your summer outdoors.

Right at the Light

Description: This ad has McDonald’s fries coming out of the package making a large right arrow around the McDonald’s logo. The text reads You know you want some. Right at the Light. The sign is mostly a bold red making the french fries and yellow M logos standing out. This ad won the Bronze Award and the Obie Award in 2017.

Appeal/Technique: The technique of this ad is simplicity. The large right turn arrow out of fries and the large logo, even a small child could determine what the sign means.

Objective: The objective of this ad it to encourage people to want McDonald’s French Fries and steer them to a McDonald’s right at the light.

Target Market: People who are hungry or just like McDonald’s French Fries.

Action: The Action the ad is wanting the viewer to take is to turn right at the light and go to McDonald’s to make a purchase of their French Fries.

Value Proposition: The value proposition of going to McDonald’s will be to purchase their french fries which they indicate is like by many by stating You know you want some.

Fantastic Beasts Blowout Board

Description: This ad by WB Creative Services, Midnight Oil and Concept Arts is advertising an upcoming movie. The billboard is made to look like a destroyed building with broken steel beams and concrete. There are also wreaked cars that look from around the 1920s. In the center is 4 individuals holding lights and one in center is holding a brief case. On the right side it looks like brick wall with JK Rowling invites you to a new era of the wizarding world. Fantastic Beasts and where to find them. 11.18. Written by JK Rowling and directed by David Yates. The ad won the Silver Award and the Obie Award in 2017.

Appeal/Technique: The appeal of this ad is the realistic view of the broken building, even cutting out the billboard to show the empty space. The dark building, fog and text style making the scene appear mysterious and scary.

Objective: The objective of the ad is to catch the viewers attention and highlight the opening date of a movie.

Target Market: The Target Market would be movie lovers of fantasy, mystery, adventure and magical movies

Action: The action the ad is wanting to viewer to take is to go watch the movie Fantastic Beasts 11.18.

Value Proposition: The value proposition of this product is to experience a movie with fantasy, mystery, adventure and magic.

Salmon Prefer Clean Water

Description: This billboard ad by Copacint+Fujikado for WA Forest Protection Association has a large colorful picture of a salmon. In large text 10 of 10 Salmon Prefer Cool, Clean Water Foresters Agree. On the bottom is WorkingForests.Org

Appeal/Technique: I feel the appeal of this billboard is the simplicity. The statement 10 of 10 Salmon prefer cool, clean water is short and to the point to get viewers thinking about the condition of wildlife.

Objective: The objective of this ad is for viewers to think about wildlife, streams, and forests.

Target Market: The Target Market is everyone

Action: The action the ad is wanting the viewer to take is to think about living conditions of wildlife and visit their website WorkingForests.Org.

Value Proposition: The value proposition of this ad is to improve conditions for Salmon.

4 thoughts on “Marketing Analysis – Outdoor Ads

  1. Terrie,

    Your set of outdoor ads is interesting. I found the Kohler ad to be one I would enjoy seeing in person since it looks different at night when illuminated. The Teacher Appreciation and McDonald’s ads are straightforward in that they want the viewer to do. The clean water billboard was a bit bland and forgettable to me. I think the best one featured here is the one promoting Fantastic Beasts. The 3D illusion is very effective. I feel you did a great job on your analysis of these ads. Good job!

    Adam

    Like

  2. Hello Terrie,

    Good work on your ads, you had some really good choices. I’m struggling to decide whether The Mcdonald’s billboard or the Fantastic beast is my favorite. I love looking up while driving and noticing billboards that are “blown out” or being ripped it instantly catches my attention. Good Job!

    Like

  3. Terrie,

    Wonderful choices for your outdoor advertisement analysis! Subtle but effective – a phrase that best describe most of these advertisements (all but the Fantastic Beasts). Which, when thinking about it, it the only sensible approach when designing a sign that will only be viewed when driving. The concise nature of these billboards shows that the developers knew the most critical points of each business and how to emphasize these points in an effective, memorable manner.

    Great work Terrie!

    Best,
    Brittany Marshall

    Like

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